Introducing: PETIT ATLAS
by Celine Semaan Vernon
Slow Factory and World Wildlife Fund [WWF] have joined together to showcase the beauty of nature and sustainable products.
The collaboration has culminated in the release of Petit Atlas, a limited edition selection of 1,000 scarves on silk twill, and silk crêpe de Chine. The Collection depicts NASA images curated by Slow Factory founder, Celine Semaan, of regions of the earth unique in their offerings of both endangered wildlife and natural land formations.
This collection can only be sold exclusively online to US & Canada.
The Petit Atlas campaign features line ambassadors identical twins & creatives, editor in chief and cofounder of the lifestyle website Urban Bush Babes, Cipriana Quann, and electronic singer and songwriter TK Wonder.
The scarves have been made by a Fair Trade, family-owned Italian business using 100% silk. All dyes and inks used in the printing process are ecofriendly, meeting the Oeko-Tex Standard 100 product class I and II. The packaging and paper used is FSC and SFI certified and all imagery is sourced and licensed exclusively from the NASA image library.
The exclusive collection will be made available to the public on the spring equinox, March 21st 2015.
Ten percent of the proceeds of your purchase will go towards World Wildlife Fund’s vital global conservation efforts, which include Arctic, fresh water, oceans and forestry projects.
For more information on WWF’s work and Slow Factory, please visit
WWF is the world’s leading conservation organization, working in 100 countries and supported by five million people globally. For over 50 years, WWF has worked to stop the degradation of our planet’s natural environment, and build a future in which humans live in harmony with nature.
*10% of the retail purchase price of this limited edition scarf will be donated to WWF’s global conservation efforts between January 1, 2015 and December 31, 2016. Slow Factory is proud to make a minimum contribution of $15,000 to WWF through this effort.
© 1986 Panda symbol WWF-World Wide Fund For Nature (also known as World Wildlife Fund).
® “WWF” is a WWF Registered Trademark.
© 1986 WWF-Fonds mondial pour la nature (aussi connu sous le nom de World Wildlife Fund), symbole du panda.
® « WWF » est une marque déposée du WWF.