The Overview Effect

by Celine Semaan Vernon


OVERVIEW from Planetary Collective on Vimeo.

“You develop an instant global consciousness, a people orientation, an intense dissatisfaction with the state of the world, and a compulsion to do something about it. From out ther e on the moon, international politics look so petty. You want to grab a politician by the scruff of the neck and drag him a quarter of a million miles out and say, ‘Look at that, you son of a bitch.'” - Edgar Mitchell, Apollo 14 astronaut

“It suddenly struck me that that tiny pea, pretty and blue, was the Earth. I put up my thumb and shut one eye, and my thumb blotted out the planet Earth. I didn’t feel like a giant. I felt very, very small.” - Neil Armstrong, astronaut & moonwalker

“When we look down at the earth from space, we see this amazing, indescribably beautiful planet. It looks like a living, breathing organism. But it also, at the same time, looks extremely fragile … Anybody else who’s ever gone to space says the same thing because it really is striking and it’s really sobering to see this paper-thin layer and to realize that that little paper-thin layer is all that protects every living thing on Earth from death, basically. From the harshness of space.” - Shuttle/ISS astronaut Ron Garan

Filed under: earth inspiration overview effect we are home

Introducing: PETIT ATLAS

by Celine Semaan Vernon

Slow Factory and World Wildlife Fund [WWF] have joined together to showcase the beauty of nature and sustainable products.

The collaboration has culminated in the release of Petit Atlas, a limited edition selection of 1,000 scarves on silk twill, and silk crêpe de Chine. The Collection depicts NASA images curated by Slow Factory founder, Celine Semaan, of regions of the earth unique in their offerings of both endangered wildlife and natural land formations.

This collection can only be sold exclusively online to US & Canada.

The Petit Atlas campaign features line ambassadors identical twins & creatives, editor in chief and cofounder of the lifestyle website Urban Bush Babes, Cipriana Quann, and electronic singer and songwriter TK Wonder.

The scarves have been made by a Fair Trade, family-owned Italian business using 100% silk.   All dyes and inks used in the printing process are ecofriendly, meeting the Oeko-Tex Standard 100 product class I and II.  The packaging and paper used is FSC and SFI certified and all imagery is sourced and licensed exclusively from the NASA image library.

The exclusive collection will be made available to the public on the spring equinox, March 21st 2015.

Ten percent of the proceeds of your purchase will go towards World Wildlife Fund’s vital global conservation efforts, which include Arctic, fresh water, oceans and forestry projects.

For more information on WWF’s work and Slow Factory, please visit


WWF is the world’s leading conservation organization, working in 100 countries and supported by five million people globally.  For over 50 years, WWF has worked to stop the degradation of our planet’s natural environment, and build a future in which humans live in harmony with nature.  

*10% of the retail purchase price of this limited edition scarf will be donated to WWF’s global conservation efforts between January 1, 2015 and December 31, 2016. Slow Factory is proud to make a minimum contribution of $15,000 to WWF through this effort.


© 1986 Panda symbol WWF-World Wide Fund For Nature (also known as World Wildlife Fund).

® “WWF” is a WWF Registered Trademark.

© 1986 WWF-Fonds mondial pour la nature (aussi connu sous le nom de World Wildlife Fund), symbole du panda.

® « WWF » est une marque déposée du WWF.

Filed under: cipriana quann earth forestation fresh waters oceans petit atlas tk wonder urban bush babes world wildlife fund wwf

Everyday Should be Earth Day!!

by Celine Semaan Vernon

Get 15% Off at Checkout when you enter the promo code: " EARTH ".

There must have been a time where our ancestors made every day an Earth day. When their lives, their crops, their homes all depended on it. When they looked for the stars to find meaning in there lives. 

Slow Factory created the Terra Modis dress to celebrate the Earth, and raise awareness around its fast changing environment due to Global Warming. Scientific American has written a beautiful piece about it.

Today wear the Earth. Mentally. Spiritually. Consciously. Remember, we are floating in space on mother ship Earth.

Filed under: dress earth earthday promo terramodis

Capsule Show!

by Celine Semaan Vernon

Here we are! Day 2 of Capsule Women Show for Fall in NYC!!

I was terrified, this is a selfie of me going there on Day 1. #firstcapsuleshow

Our Look Books fresh off the press! #capsuleshow

Our booth version 1

Our booth version 2

New friends!

Day 2 #selfie #capsuleshow

Our amazing (new) packaging!

Filed under: booth capsuleshow earth nyc scarves silk tradeshow universe wearableart women fashion

The Story Behind Slow Factory

by Celine Semaan Vernon


I come from a land of chaos: Beirut, Lebanon. Ever since I was a child, we moved around, traveling from Beirut to Paris to Montreal. Throughout it all, the stars always guided our travels and imagining space became a way to ground me. Because while I never had a traditional definition of home, I always felt comforted by the constant presence of the stars.

That’s why I started Slow Factory. I learned a lot from working with the open-knowledge, open-source movement and how it allowed people to connect to one another. Inspired by NASA’s publicly-available satellite images and by collaborating with other artists, our nebula and supernova collections were created to be a reminder of how we can find beauty and connection in the cosmos.

Now that I’ve made a home in New York, the bright city lights make it harder to see the stars. But if I can help people feel a little more connected with our cosmic silk prints, I will be happy knowing that I’ve made a small impact in a really big way.

- Celine Vernon, founder of Slow Factory

Filed under: astronaut beirut connected connection earth journey love magic mother-ship earth power refugees space story strength struggle survival travel