by Celine Semaan Vernon
This post is referring to "Green is the new Denim" written by Vanessa Friedman.
The magic combo Pharrell + Adidas + Parley = Green Power
Adidas announced that it had signed a five-year “seven figure” contract to team up with an organization called Parley for the Oceans, which was created to publicize and tackle the problem of ocean plastic. Credit via Parley for the Oceans
The Information Age and open data has made the reality behind fast fashion and mass productions and encouraged mass consumption impossible to deny or ignore (especially after the Rana Plaza factory collapsed). We have reached a new level of awareness and of internet connected consciousness. Large companies now invest in green strategies and review their ethics as everything is now in the transparent culture of the web.
From reality shows exposing fashion bloggers to what goes on behind the scenes of their favorite disposable fashion items to this startup selling $2 T-shirts to expose the reality behind cheap garments, the message is clear: someone has to unfortunately pay the price and the system we have in place currently protects the most privileged in a given situation. The garment workers pay the expensive price of cheap labor.
A few weeks ago, Sarah Maslin Nir wrote a poignant essay about the Price of Nails exposing the not so glamorous Nail industry in New York city with heartbreaking interviews describing the real situation workers are living under. This article went viral at the time when most of us were very much looking forward a nice Mani-Pedi before sandal season. This information brought light to the mass and awareness about the price of luxury. There is no such thing as cheap luxury. But we have been conditioned to bargain and pay the lowest price possible to get high quality products — this always goes with a bigger cost: human conditions or the environment.
This is why we exist. This very reason. There is a way (hardest road, I agree) to chose to manufacture goods that are both fair-trade and eco-friendly at the same time without compromising detail, design, quality or craftsmanship. The cost is higher but the bigger cost and overall risk on the Planet is way lower. Because things take time to be made and have an inevitable impact on the environment. This is our very mission. To grow our product offerings sustainably, with the least impact on our planet with always the most respect for our workers.
by Celine Semaan Vernon
Join Our Growing Team!
Want to learn and grow with a small, successful science/art/fashion brand?
We are looking for a creative, resourceful, down to Earth, crazy, fun, inspiring person to join our team for a paid internship from June 2015 until September 2015 (with a possibility to continue and grow with us after this period).
The Skills we are looking for are:
- Instagram prowess
- Knowledge in Photoshop, InDesign & Illustrator
- Loves learning
- Google Queen or King (Great research skills)
- Loves Fashion
- Detail Oriented
- Can drive in NYC (optional but definitely a PLUS)
- Science Geek at heart
- Good writing skills
- Great sense of humor
If you read this and feel you are the one for us, please reach out to Brigitte: email@example.com with a link to your Instagram account or Tumblr or Blog or Pinterest. Send us something that inspires you, moves you or makes you smile.
Looking forward to meeting you!
we are hiring
by Celine Semaan Vernon
This is not a Manifesto. This is in honor of Earth Day + Fashion Revolution Day.
Once upon a time, the first humans were beginning to adapt and survive on Planet Earth. In a short amount of centuries, humans took over the Planet and began to manipulate their environment. Today, we realize that Earth's resources aren't infinite but finite. This is a picture of the last rhino alive.
And over here is an image of the last Eastern Cougar.
From the New York Times article declaring it was extinct;
Either way, the “Eastern” cougar as such is no longer with us. Any recent sightings in the cougar’s historic range, which stretched from eastern Ontario and Michigan eastward to Maine and southward to Georgia, Tennessee and Missouri, were actually sightings of its relatives, the Fish and Wildlife Service said.
“It’s extinct,” said Mark McCollough, a wildlife biologist with the agency’s offices in Maine, referring to the official determination by his agency.
“But it’s not?” he was asked.
“But it’s not,” he confirmed. “It may well return to part of its range.”
So we believe in change. We take a stand and believe that a) things can last, and we make it our mission to have everything part of Slow Factory have meaning, utility and come from natural fabrics and paper so that it can bio degrade not harming the planet. b) things can be made consciously and we can chose to change our behavior towards consumption and consume wisely by contributing to a network of good causes that will - at the end of the day - make a positive change in this world.
by Celine Semaan Vernon
What is Slow Fashion and why are we called Slow Factory?
"Slow Fashion is not your typical seasonal fashion trend, it is a movement that is steadily gaining momentum and is likely here to stay. Today’s mainstream fashion industry relies on globalized mass production where garments are transformed from the design stage to the retail floor in only a few weeks. With retailers selling the latest fashion trends at very low prices, consumers are easily swayed to purchase more than they need. But, this overconsumption comes with a hidden price tag on the environment and workers in the supply chain." - Reversing Environmental Damage
You have probably heard and been appalled by the tragic collapse of one of the sweat shop factory and have probably signed the Avaaz petition urging Gap CEO to sign a safety agreement protecting and improving the conditions of their workers abroad. The fast-fashion has spoiled our senses in judging what to buy, let alone what to wear. Fashion knock-offs made by mass-production companies such as H&M and Gap are very tempting, made with polyester instead of natural fabrics they cost peanuts compared with the originals and barely last a season if worn daily and machine washed. This is the vicious circle in which we all live in: buy cheap, throw it after a season, buy more.
In the past 5 years I have been dedicating myself in buying with a conscious. I buy natural fabrics made by local or socially conscious designers and surprisingly my wardrobe went from 1000 pieces I never wear to 10 essentials. This philosophy is what drove me to start Slowfactory. A factory that produces slowly with natural fabrics only and made locally by people who love what they do.
My passion for both fashion and the Earth was to find a way to raise awareness about the state of the Earth as well as offering a product that is environmentally conscious. Quality comes first and although I come from a User Experience background, I found myself caring about the stitches and fabric of each piece of my collection.
"Slow Fashion represents all things “eco”, “ethical” and “green” in one unified movement. It was first coined by Kate Fletcher, from the Centre for Sustainable Fashion, when fashion was compared to the Slow Food experience. Carl Honoré, author of “In Praise of Slowness”, says that the ‘slow approach’ intervenes as a revolutionary process in the contemporary world because it encourages taking time to ensure quality production, to give value to the product, and contemplate the connection with the environment."
Once we are aware of the consequences we have a choice. And we can chose to slow down.