Slow Factory + World Wildlife Fund Present

Petit Atlas

In an effort to infuse environmental responsibility with empathy and respond to the alarming reports about the state of our Earth, Slow Factory has partnered with the World Wildlife Fund to support their preservation work in four different areas: oceans, clean water, forestation and Arctic.

We created a collection that links us back to our Earth. Each piece contributes to preserving areas of our Earth without which the human race cannot survive.

Photography: meredith truax | actress & model: ciprianna quann


Slow Factory and World Wildlife Fund [WWF] have joined together to showcase the beauty of nature and sustainable products. Slow Factory is a design boutique that creates limited edition silk scarves by merging high-resolution digital prints of scientific images from NASA with the highest quality, centuries-old traditional textile finishing in Como, Italy. Each collection weaves a strong partnership with an internationally-recognized NGO working in the Environmental or Human Rights sectors.

WWF is the world’s leading conservation organization, working in 100 countries and supported by five million people globally.

For over 50 years, WWF has worked to stop the degradation of our planet’s natural environment, and build a future in which humans live in harmony with nature.

The collaboration has culminated in the release of Petit Atlas, a limited edition selection of 1,000 scarves on silk twill, and silk crêpe de Chine. The Collection depicts NASA images curated by Slow Factory founder, Celine Semaan, of regions of the earth unique in their offerings of both endangered wildlife and natural land formations.

The Petit Atlas campaign features line ambassadors identical twins & creatives, editor in chief and cofounder of the lifestyle website Urban Bush Babes, Cipriana Quann, and electronic singer and songwriter TK Wonder.

The scarves have been made by a Fair Trade, family-owned Italian business using 100% silk twill. All dyes and inks used in the printing process are ecofriendly, meeting the Oeko-Tex Standard 100 product class I and II. The packaging and paper used is FSC and SFI certified and all imagery is sourced and licensed exclusively from the NASA image library. The exclusive collection will be made available to the public in on the spring equinox, March 21st 2015.

“WWF’s Living Blue Planet Report finds that the ocean has lost about 50% of its vertebrate populations such as sharks and turtles in under fifty years, but concludes that solutions do exist to turn the tide.

“We ask a lot of our oceans. Despite their seemingly healthy appearance, the stresses we put on marine animals and coastal regions are taking a huge toll. In many cases, these negative impacts stem from human activity that we can control – or avoid all together,”

— David Miller, President & CEO of WWF-Canada

Ten percent of the proceeds of your purchase will go towards World Wildlife Fund’s vital global conservation efforts, which include Arctic, fresh water, oceans and forestry projects. This collection can only be sold exclusively online to US & Canada.


“The health of our oceans has a direct and lasting impact on our overall well-being, our national economy and the planet. Our jobs and our communities depend on that life. And our lives – the air we breathe, a stable climate – depend on the ocean too. Keeping the life in our oceans healthy and thriving isn’t just the right thing to do. It’s what we have to do,”

— David Miller, President & CEO of WWF-Canada